Monetizing Online Media
Techcrunch published a post titled Chris Anderson’s Counterintuitive Rules For Charging For Media Online. Anderson, whose last book (2004) The Long Tail, which became a classic in the realm of...
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YouTube Call-To-Action Overlays
As reported by TechCrunch, YouTube will begin adding Call-To-Action Overlays today, which will allow video publishers to direct YouTube viewers away from YouTube.com to an external website. This is a...
View ArticleSearch Engine Crawling & Indexing
Rand Fishkin at SEOMoz Blog presents an overview of search engine crawling and indexing in this 10 min video. “Crawling” (or spidering) refers to the process of a computer program (Web crawler, Web...
View ArticleBlogging Tips From Tim Ferriss
Tim Ferriss, author of The 4 Hour Workweek, presented “How to Build a High Traffic Blog without Killing Yourself” at WordCamp San Francisco 2009 (WordPress conference). In 2008, Tim won Wired...
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What is Creative Commons?
As stated on their website (creativecommons.org): “Creative Commons is a nonprofit organization that increases sharing and improves collaboration.” Stated another way, “Creative Commons” is an...
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What Are The Basic Website Metrics?
“Traffic” is the most common metric to evaluate for websites and blogs, but there are many other ways to measure a website’s performance. This list is not intended to be exhaustive, but is applicable...
View Article3 Real-World Blogging Tips for Success
I emailed this to an associate and then thought I should post it here for others. Hub Spot posted an interview with Brian Clark – founder of Copyblogger – which is a blog about using copywriting and...
View ArticleThe 7 Deadly Sins of Landing Page Design
In this video, Tim Ash, author of “Landing Page Optimization,” presents a webinar on the “7 Deadly Sins” of landing page design … and how to correct them. The video is over 1 hour and 15 min and...
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More About Keywords: How to Rank Fast!
Search marketers introduce “Keywords” as the most fundamental element of using pay-per-click advertising and/or search engine optimization to get an online message out. Indeed, keywords are at the core...
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SEO Basics and Case Studies
There is a lot that can be learned about search engine marketing (SEO). And although one could make a lifetime commitment to becoming immersed in all manner of developments in the game of SEO, the...
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Online Press Releases for Traffic and SEO
Traditional media is changing more right now and in the past two or three years than the last thirty years. Most newspapers are laying off staff and some are going out of business. Newspaper ad...
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Should You Offer a Paid Online Newsletter?
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which...
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How To Get More Readers To Your Blog
If you’re writing a blog, you want readers. And of course, the more the merrier. So, how do you get them? The simple answer revolves around the question, “How many readers do you want?” Literally “any”...
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What To Recommend When Everything is Right
Jeez. How often do you need to advise a company that is doing everything right? Yesterday I worked with a long-time friend and marketing consultant to offer advice about a client of his, who has...
View ArticleIncrease Website Conversion by Cutting Down Text
A simple point to keep in mind in regards to selling online is encapsulated well in this statement by Tim Ash: People don’t read on the Web. Study after study has shown that less content on a landing...
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What is a “Performance-Oriented” Website?
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that...
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Two Fundamentals of Creative Link Building
Inbound links are an important component of search engine optimization (SEO) and increasing your website’s profile on the Internet. (For more info, see the third part of the triangle in the video...
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What is Online Marketing?
“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet. With more and more companies moving...
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What is Link Bait?
Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic...
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Link Building vs. Link Buying
Want to push your website higher in the search rankings? Once your website features a quantity of useful, unique and desirable content (as well as ongoing content development), and the technical...
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